Give each site a clear home
For a delivery team, the first step is separating the brief from the backlog. 23links organizes work using organizations, projects and sites so destination settings and content have a defined context.
Turn research into reviewable work
Use keyword research and clusters to choose a topic, plan the article, then review the draft before publication. Keep client source material close to the writing task.
Make handoff part of the workflow
Agree on the reviewer, destination and approval criteria before scheduling. Connect WordPress, Shopify or a custom publishing endpoint for the relevant site; verify the live result after delivery.