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Build links that help the reader

Use relevance, editorial context and transparent outreach to guide your linking work.

Start inside your own site

List the pages that answer related questions. Add a contextual link where it helps the reader continue their task, and use anchor text that describes the destination.

Create something worth referencing

Document an original process, publish a careful explanation or make a useful resource. Verify the facts and make the page accessible before sending anyone to it.

Make a specific outreach request

Find publications whose readers would benefit from the resource. Explain the connection in a short, personal message and disclose commercial arrangements. Respect editorial decisions; do not promise or purchase ranking outcomes.

Keep a simple review log

Record the source page, destination, purpose, contact status and last review date. Recheck that links still lead to a useful page.

Turn your ideas into a content plan.

Keep your topics, articles and publishing workflow together in 23links.

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