Map the next useful question
Read the source page as a visitor. Identify the point where an explanation, comparison or next step would help, then find the page that addresses it directly.
Choose descriptive anchors
Use natural words that tell the reader what the destination covers. Avoid repeating the same exact phrase across unrelated contexts or adding a link only to meet a quota.
Review both ends
Confirm the destination loads, still matches the anchor and adds information. Update the source sentence if the destination has changed. Keep links to unpublished or removed pages out of live content.
Revisit links when content changes
After a substantial rewrite, inspect incoming and outgoing links. The strongest linking map follows the current questions and content, so it needs maintenance as the site grows.