Find a reason to update
Start with a changed product detail, a recurring customer question or search performance that needs investigation. Confirm the cause before rewriting a page.
Review substance before polish
Check factual claims, examples, broken destinations and whether the article still answers its intended question. Remove unsupported statements and add evidence where it matters.
Keep a record
Note the previous version, the changes and the publication date. 23links includes content history and article review workflows; compare the live result and allow enough time before judging performance.